The method of the medium is the message

For a series of installations at Leeds Print Festival, Music ditched the printed posters in favour of displaying the screenprinting screens used to print them…

Normally when you screenprint an exhibition poster, it’s the paper you’ve printed on that becomes the medium for your message. However, design agency Music opted to ditch the prints in favour of displaying the screenprinting screens they used to make them to welcome visitors to this week’s Leeds Print Festival

Music created five screens as signs to display in the windows of the curved façade of Leeds Gallery on York Street where the festival is currently running until January 27. Here are some photos of the screens in situ:


The screens work very well as signage for the event,” says the festival’s organiser Amber Smith, “but as many of the visitors to the festival are new to print it is nice to show the other side of the process and what makes the magic.”

Read our initial post about Leeds Print Festival here.

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