The Mighty…errr…Puffs?

Spotted this ad on the telly-box last night. The Sugar Puffs Honey Monster is back and stars in a new ad (created by agency Bray Leino) – in which he is seen making up a whacky rhyme (about eating Sugar Puffs) with some actor who seems to be in every other TV ad at the moment…

Spotted this ad on the telly-box last night. The Sugar Puffs Honey Monster is back and stars in a new ad (created by agency Bray Leino) – in which he is seen making up a whacky rhyme (about eating Sugar Puffs) with some actor who seems to be in every other TV ad at the moment…

However, fans of cult comedy show, The Mighty Boosh, will recognise immediately that the vocal moves being busted by HM and his annoyingly advert-involved friend is undeniably of the “crimping” variety – crimping, being the vocal speciality of Boosh characters Howard Moon and Vince Noir (created and played by Julian Barratt and Noel Fielding). And, as any self-respecting Boosh fan will know, this isn’t the first time Moon and Noir’s style has been cramped by a copy-cat crimping duo…

Sugar Puffs ad credits:

Agency: Bray Leino
Copywriter: Henry Challender
Art director: Rob Archer
Production Company: Another Film Company
Director: Nick Jones

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