The Mighty…errr…Puffs?

Spotted this ad on the telly-box last night. The Sugar Puffs Honey Monster is back and stars in a new ad (created by agency Bray Leino) – in which he is seen making up a whacky rhyme (about eating Sugar Puffs) with some actor who seems to be in every other TV ad at the moment…

Spotted this ad on the telly-box last night. The Sugar Puffs Honey Monster is back and stars in a new ad (created by agency Bray Leino) – in which he is seen making up a whacky rhyme (about eating Sugar Puffs) with some actor who seems to be in every other TV ad at the moment…

However, fans of cult comedy show, The Mighty Boosh, will recognise immediately that the vocal moves being busted by HM and his annoyingly advert-involved friend is undeniably of the “crimping” variety – crimping, being the vocal speciality of Boosh characters Howard Moon and Vince Noir (created and played by Julian Barratt and Noel Fielding). And, as any self-respecting Boosh fan will know, this isn’t the first time Moon and Noir’s style has been cramped by a copy-cat crimping duo…

Sugar Puffs ad credits:

Agency: Bray Leino
Copywriter: Henry Challender
Art director: Rob Archer
Production Company: Another Film Company
Director: Nick Jones

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Roger Beckett

Everybody at Creative Review would like to wish Roger Beckett all the best as he leaves the magazine to pursue other interests.
Roger worked on the launch of Creative Review in 1980 and also on the launch of our sister title, Design Week, eventually becoming publisher of the latter. For the past few years he has been publishing director of both Creative Review and Design Week, helping us to launch The Annual and Monograph as well as overseeing our acquisition of the Creative Handbook.
“During my time at Centaur [publisher of CR] I have worked in many different markets but have always felt a great affinity to the creative sector. I have been fortunate enough to work alongside and do business with some fantastic people and hope that our paths will cross again in the future,” he says.
We will all miss Roger’s energy and enthusiasm as well as all the help he has given us in developing Creative Review and wish him every future success.

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