The Modern Flower Co, Rebranding/identity

Design studio Multistorey has rebranded the London chain of florists The Modern Flower Company

“We felt the word ‘modern’ was very interesting as it will always have di≠erent conno­tations depending on when something has been labelled ‘modern’,” says Multistorey’s Rhonda Drakeford. “Can 1950s modern still be modern now?

There can be something charm­-ingly anachronistic about such labels and we felt it would be interesting to approach the identity with this in mind, using historical reference points and exploring what was modern to previous generations of florists, thus avoiding a rebrand that would date quickly.”

More from CR

May 1968: A Graphic Uprising

“The police post themselves at the School of Fine Arts – the Fine Arts’ students poster
the streets.” An anonymous poster from the Paris student uprisings of May 1968
40 years ago next month, the streets of the French capital saw workers and students protesting against the increasing levels of unemployment and poverty that were all too apparent under Charles de Gaulle’s conservative government. As a reminder of the power of self-initiated protest, May 68: Street Posters from the Paris Rebellion, launches this Thursday at the Hayward Project Space in London and brings together a range of handmade posters that were used to convey the protestors’ grievances during the uprisings. Before the show opens, we talked to the exhibition’s organiser and curator, Johan Kugelberg, about how this vibrant and uncompromising graphic art came about and what it means today…

BBH: Audi RS6 Gymnasts spot

In this visually stunning ad to promote the new Audi RS6, created by bbh and shot by Paul Hunter, a group of gymnasts perform choreo­graphed routines that represent different aspects of the car’s perform­ance

Burrill’s Work For Wallpaper*

Anthony Burrill’s Work Hard And Be Nice To People poster was a feature on the walls of CR Towers for a long time, providing valuable words to live by for all who labour here. An unfortunate Blu-Tac-related accident put paid to our copy so we were pleased to hear that its no-nonsense message will be reappearing on the cover of next month’s Wallpaper*

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency