Coca-Cola is celebrating its 125th anniversary. Whatever you might think of Coke, it’s certainly popular and so is its advertising. Unruly Media have put together the top 10 most shared Coke viral ads of all time for us
Remember, these are not CR’s choices but a list of the most ‘shared’ Coke ads compiled using data from social networks. What, no Hilltop?
In top spot, the Happiness Machine viral from Definition 6, in which a vending machine gives out doses of ‘happiness’ in a US college
Number two, Snow Globes by McCann Erickson Madrid
At three,cheesy old Christmas Trucks (so brilliantly sent up by AKQA’s Pot Noeldle)
Four, Friendship Machine by Ogilvy Argentina
Five, History of Celebration, done for the 2010 World Cup by Santo Buenos Aires
Six, the Simpsons spectacular, Hard Times, Wieden + Kennedy Portland
Seven, Wieden + Kennedy Amsterdam’s Happiness Factory
Eight, this saucy spot for Diet Coke
Nine, Border by Wieden + Kennedy
And ten, GTA, by Wieden + Kennedy, directed by Smith & Foulkes
See numbers 10 to 20 in the list here
The Design Museum’s mini Coca-Cola show features design and advertising related material from the archives. Check our post here
The most popular ads of the year so far
The June issue of CR features a major retrospective on BBH and a profile piece on the agency’s founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintai a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year’s college leavers.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30%.