The New Face of Mencap

The UK’s leading charity for people with learning disabilities, Mencap, has just unveiled a new identity, created by Rare Corporate Design. The new logo for the organisation appears in a round speech bubble with an emphasis on the first two letters of the name, me. The rebrand also includes a new corporate typeface called Me that has been specially crafted by typography firm Fontsmith in consult­ation with members of Mencap to ensure the end product is of genuine benefit to an audience with learning disabilities…

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