The first truly brilliant Xmas ad of this year has arrived, in the form of AKQA’s charmingly animated spot for Pot Noeldle, a special Christmassy version of the dried food snack. The ad mocks the smaltz of most of the seasonal ads out there, offering a more down-to-earth, and particularly UK-based Xmas experience instead. As the Pot Noodle van travels through town, the locals can’t help but drop what they’re doing and follow it, until a firmly 2010-style Christmas scene is unveiled.
Creative director: James Hilton
Production company: A Large Evil Corporation
Director: Seth Watkins
Lead animator: Eva Bennett
Lead modelmaker: Ahmed Hussein