The noodle van is coming… The noodle van is coming…

The first truly brilliant Xmas ad of this year has arrived, in the form of AKQA’s charmingly animated spot for Pot Noeldle, a special Christmassy version of the dried food snack…

The first truly brilliant Xmas ad of this year has arrived, in the form of AKQA’s charmingly animated spot for Pot Noeldle, a special Christmassy version of the dried food snack. The ad mocks the smaltz of most of the seasonal ads out there, offering a more down-to-earth, and particularly UK-based Xmas experience instead. As the Pot Noodle van travels through town, the locals can’t help but drop what they’re doing and follow it, until a firmly 2010-style Christmas scene is unveiled.

Credits:
Agency: AKQA
Creative director: James Hilton
Production company: A Large Evil Corporation
Director: Seth Watkins
Lead animator: Eva Bennett
Lead modelmaker: Ahmed Hussein

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000