The noodle van is coming… The noodle van is coming…

The first truly brilliant Xmas ad of this year has arrived, in the form of AKQA’s charmingly animated spot for Pot Noeldle, a special Christmassy version of the dried food snack…

The first truly brilliant Xmas ad of this year has arrived, in the form of AKQA’s charmingly animated spot for Pot Noeldle, a special Christmassy version of the dried food snack. The ad mocks the smaltz of most of the seasonal ads out there, offering a more down-to-earth, and particularly UK-based Xmas experience instead. As the Pot Noodle van travels through town, the locals can’t help but drop what they’re doing and follow it, until a firmly 2010-style Christmas scene is unveiled.

Credits:
Agency: AKQA
Creative director: James Hilton
Production company: A Large Evil Corporation
Director: Seth Watkins
Lead animator: Eva Bennett
Lead modelmaker: Ahmed Hussein

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