The Perfect (Pet) Match

Have you ever seen a dog that looks remarkably like its owner? Well, the RSPCA in Australia is setting up it’s first ever pet shop that will look to match pets with owners – but very sensibly on the basis of personality and lifestyle, rather than looks…

Have you ever seen a dog that looks remarkably like its owner? Well, the RSPCA in Australia is setting up its first ever pet shop that will look to match pets with owners – but very sensibly on the basis of personality and lifestyle, rather than looks…

George Patterson Y&R agency in Brisbane just sent us press, TV and radio ads for their newly launched campaign for the RSPCA’s new pet shop which will, as the ads suggest, match up day-to-day behaviours and lifestyes of potential owners with the personalities and behavioural traits of pets – thus finding a perfect match.

There are three TV executions but this one is our favourite:

And here’s one of the radio ads, entitled Chihuahua:

[QUICKTIME /images/uploads/2009/04/rspca_chihuahua_awards.mp3 false true]

Credits
Agency: George Patterson Y&R Brisbane
Creative directors: Piet Human & David Joubert
Art director/Copywriter: Andre Hull & Lee Sunter
Account manager: Jessica Hughes
Client: RSPCA

Press
Photography: Alex Buckingham
Retouching: Santi Drane

Radio
Agency Producer: Kohbe Vela
Sound Studio: Voice Plant

More from CR

The Annual Cover Shoot

The Annual A awaits positioning for the shoot and the all-important layer of oil…
This year we commissioned photographer Luke Kirwan to create the covers for our May issue / The Annual 2009. We asked Luke about the shoot and would-you-believe-it, he took some photos while he was about the task. Read on to find out more…

Keira Knightley stars in Women’s Aid ad

Women’s Aid ad, agency: Grey London, production company: D.A.B. Hand Media, director: Joe Wright
Keira Knightley stars in this powerful new ad for Women’s Aid, which aims to raise awareness of domestic violence. The spot is directed by Atonement and Pride & Prejudice director, Joe Wright.

Chris Cunningham shoots Gucci and more nice work

Flora by Gucci ad, agency: REM, director: Chris Cunningham, production: RSA Films Ltd/Filmmaster, Post: Golden Square
Chris Cunningham is back with a new ad for Gucci. Although the idea that the master of dark and disturbing music videos has teamed up with a fashion brand may be a surprising one, the collaboration is most successful, with Cunningham managing to make the first interesting perfume ad we’ve seen in some time. The spot also features a reworking of Donna Summer’s I Feel Love, which was produced and arranged by the director.

Meet Hopper, Fingers and Bernie…

Working on a brief to celebrate the 10th anniversary of Levi’s Engineered (twisted) Jeans, London-based design studio Neighbour commissioned Wilfrid Wood to create three “slightly twisted” characters. Named Fingers, Hopper (shown above) and Bernie, the characters will form the basis of a new campaign entitled The Twisted Originals set to run through this year…

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media