The Provocative Mr Meiré

German art director Mike Meiré (above) is renowned in magazine circles for designing two of the most innovative magazines of recent times – brand eins and Econy. Both were celebrated for their clean, cool aesthetic appeal. His latest project, however, deliberately sets out to subvert all the notions of “good” design that his previous work nurtured so carefully. His redesign of cultural magazine 032c was described by as “willfully awkward”. Set against the standards of mainstream graphic design, it is, well, ugly. Here, Meiré explains why…


Milton Keynes