The Race ad for British Airways

British Airways celebrates its sponsorship of the forthcoming Olympic Games with a charming new spot, titled The Race.

British Airways celebrates its sponsorship of the forthcoming Olympic Games with a charming new spot, titled The Race.

The ad, by BBH London, sees bags from different nations race each other to be first out on the arrivals baggage carousel after a flight. A British bag, owned by a little girl, is pitted against bags from the US, Brazil, South Africa, and Japan in a race to the finish. The ad features a running commentary provided by veteran sports presenter Jim Rosenthal.

Credits:
Agency: BBH London
Creative directors: Justin Moore, Hamish Pinnell
Creatives: Matt Moreland, Chris Clarke
Director: Neil Gorringe
Production company: Moxie Pictures

 

 

CR in Print

If you only read CR online, you’re missing out. From the meaning of beans to the power of love, the February issue of Creative Review features our 20 favourite slogans of all time and the stories behind them.

What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.

If you would like to buy this issue and are based in the UK,you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

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