British Airways celebrates its sponsorship of the forthcoming Olympic Games with a charming new spot, titled The Race.
The ad, by BBH London, sees bags from different nations race each other to be first out on the arrivals baggage carousel after a flight. A British bag, owned by a little girl, is pitted against bags from the US, Brazil, South Africa, and Japan in a race to the finish. The ad features a running commentary provided by veteran sports presenter Jim Rosenthal.
Agency: BBH London
Creative directors: Justin Moore, Hamish Pinnell
Creatives: Matt Moreland, Chris Clarke
Director: Neil Gorringe
Production company: Moxie Pictures
CR in Print
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What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.
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