In a bid to warn passengers against the kind of drunken tomfoolery that plagues its stations at this time of year, Network Rail has released a YouTube film of classic, and very painful, Station Slip-Ups
Following Melbourne Metro Trains’ Dumb Ways to Die, the UK rail operator has also adopted a jokey tone to its seasonal safety message. But while the Australian film makes its point via cute animation, Network Rail opts for You’ve Been Framed styling and classic British pissed up idiocy.
The film is subtitled “CCTV of some embarrassing accidents in railway stations” and carries the entreaty “Please take care on your way home, it might not just be your pride that takes a knock…”
CR In print
In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.
Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)
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