The Rubik’s cube as storytelling device

To promote National Geographic Channel’s two new series that focus on 80s culture, ad agency The Corner employed the skills of directors Hoku & Adam at Partizan and also, crucially, of the UK Rubik’s Cube champion Simon Crawford…

To promote National Geographic Channel‘s two new series that focus on 80s culture, ad agency The Corner employed the skills of directors Hoku & Adam at Partizan and also, crucially, of the UK Rubik’s Cube champion Simon Crawford…

“Sometimes the simple ideas are the best,” says The Corner’s Tom Ewart of the creative idea at the heart of the campaign. “Taking the ultimate 80s icon, the Rubik’s Cube and using it to tell the story of ten dramatic years that changed our world has created, we hope, something relevant and compelling.”

National Geographic Channel – “The 80s. The Decade That Made us” from The Corner on Vimeo.

The above ad for show The 80s. The Decade That Made Us has started airing around the world but won’t be shown in the UK until 8pm on Sunday May 12 on National Geographic Channel. Here are some of the accompanying print and press ads:

Advertising agency The Corner
Creative director Tom Ewart
Creative team Tom Prendergast, Joe Stamp
Designer Rob Russell
Business director Oliver Morgan
Client National Geographic Channel
Marketing director Emanuel Madeddu
Production company Partizan
Directors Hoku & Adam
Sound design Adelphoi

The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

You may also like

cornetto_in_cabinet1cover_0.jpg - Carter Wong rejuvenates Cornetto - 5218

Carter Wong rejuvenates Cornetto

Design consultancy Carter Wong has rebranded Unilever’s Cornetto ice cream, as part of the brand’s strategy to reposition itself in the market

ltd1569_0.jpg - Let's Talk Design #2 - 5219

Let’s Talk Design #2

Creative Network is organising a second Let’s Talk Design event in May in Antwerp, Belgium. Speaking on the night will be Serge Haelterman of Creneau, product designer Sylvain Willenz, and Krista Rozema of agency KesselsKramer

frostslm388_0.jpg - Frost* opens up Sydney Living Museums - 5256

Frost* opens up Sydney Living Museums

Sydney studio Frost* has designed a new brand for the twelve properties managed by the Historic Houses Trust of New South Wales, which will now be known collectively as Sydney Living Museums

p2012050400116_hires_jpeg_24bit_rgb_0.jpg - PR the hell out of it - 5274

PR the hell out of it

With ad campaigns increasingly turning to PR tactics, what effect is this having on agency creative departments and the skills of those who work there?


Client Manager


Senior Designer

Crown Growing Brand Belief