The ‘solar powered’ annual report wins at One Show

An annual report whose content is only revealed under sunlight has won Best in Show at the One Show Design awards in New York

An annual report whose content is only revealed under sunlight has won Best in Show at the One Show Design awards in New York.

The annual report was created by Munich-based agency Serviceplan for solar energy supplier Austria Solar. The pages were printed in light sensitive ink so that the content becomes visible under sunlight.

Other One Show Design winners included Beautiful’s For Browsing Only from Singapore (also featured in the CR Annual), in which designers and artists were asked to create works using the tatty unloved ‘browsing’ copies in bookshops. The results wwere compiled in a publication featuring a layered, torn cover.


And an identity for the Committee of Organ Donation in Lebanon by DDB Dubai.

TBWA India also won gold for the branding of Elephant Combs


Another gold went to Leo Burnett Ontario for its We Make Voting Easy campaign for Elections Ontario which attempted to encourage voter registration and increase election turnout rates.

There was a gold in the packaging category for Berlin-based Scholz & Friends’ Fresh and Friends work in which fresh fruit was arranged in animal shapes in order, supposedly, to tempt children into eating their five a day



And to US/Japanese agency Party for its packaging of Magic contact lenses


Also in Japan, I&S BBDO won for its packaging for Umino Seaweed Store in which the seaweed used to make Nori rolls was laser etched to create a range of patterns


Last but, by no means least in our pick of One Show gold winners, is Creative Juice Bangkok for The Assembled Calendar created for model brand Tamiya. This special promotional gift was made in the same way that Tamiya make its model kits. The dates in each month could be re-assembled to make a series of different models


This is just a selection fo the gold winners – to see them all, as well as all the silvers and bronzes, visit the One Show site here



CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, show our subcribers around the pick of Barcelona’s creative scene.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now


South East London - Competitive


London - £35,000 - £40,000


Birmingham - Salary £30-£35k


Leeds, West Yorkshire - £20,000 - 30,000