The ‘solar powered’ annual report wins at One Show

An annual report whose content is only revealed under sunlight has won Best in Show at the One Show Design awards in New York

An annual report whose content is only revealed under sunlight has won Best in Show at the One Show Design awards in New York.

The annual report was created by Munich-based agency Serviceplan for solar energy supplier Austria Solar. The pages were printed in light sensitive ink so that the content becomes visible under sunlight.

Other One Show Design winners included Beautiful’s For Browsing Only from Singapore (also featured in the CR Annual), in which designers and artists were asked to create works using the tatty unloved ‘browsing’ copies in bookshops. The results wwere compiled in a publication featuring a layered, torn cover.


And an identity for the Committee of Organ Donation in Lebanon by DDB Dubai.

TBWA India also won gold for the branding of Elephant Combs


Another gold went to Leo Burnett Ontario for its We Make Voting Easy campaign for Elections Ontario which attempted to encourage voter registration and increase election turnout rates.

There was a gold in the packaging category for Berlin-based Scholz & Friends’ Fresh and Friends work in which fresh fruit was arranged in animal shapes in order, supposedly, to tempt children into eating their five a day



And to US/Japanese agency Party for its packaging of Magic contact lenses


Also in Japan, I&S BBDO won for its packaging for Umino Seaweed Store in which the seaweed used to make Nori rolls was laser etched to create a range of patterns


Last but, by no means least in our pick of One Show gold winners, is Creative Juice Bangkok for The Assembled Calendar created for model brand Tamiya. This special promotional gift was made in the same way that Tamiya make its model kits. The dates in each month could be re-assembled to make a series of different models


This is just a selection fo the gold winners – to see them all, as well as all the silvers and bronzes, visit the One Show site here



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