The Sony orchestra

While the advertising world has been busy debating whether the latest Sony Bravia spot, featuring those lovable Play-doh bunnies, is or isn’t a rip-off of Kozyndan’s art, Fallon in London has slipped out another spot for Sony online, this time for the brand’s new Walkman digital media player.

While the advertising world has been busy debating whether the latest Sony Bravia spot, featuring those lovable Play-doh bunnies, is or isn’t a rip-off of Kozyndan‘s art, Fallon in London has slipped out another spot for Sony online, this time for the brand’s new Walkman digital media player.

The spot, entitled Music Pieces, was created by Sam Akesson and Tomas Mankovsky and sports the tag “Music like no other”. Directed by Nick Gordon, it shows 128 musicians gathered in Alexandra Palace Theatre in London, with each one given just one note to play from a piece of original music composed for the ad by Peter Raeburn. Featured in the spot are 32 electric guitars and 32 drums among the many other instruments.

A behind-the-scenes film (what Sony advert is complete without one these days) reveals that rather than chaos reining, the gathering, which took place over three days, has more of the feel of an old-fashioned orchestra camp, with everyone patiently awaiting their turn. The final spot, and background films, can be viewed at www.walkmanproject.com.

The website also contains information of an interactive aspect to the ad, where viewers can join in with the orchestra by contributing their own musical clips to the site, which will then be mixed together (by other users, who fancy themselves as producers rather than players) to create the finished piece. To join in the fun go to the “Get Involved” section of www.walkmanproject.com.

More from CR

“People say I’m terrible to work with and I imagine I am.”

The best album cover ever? The CD version of XTC’s Go2 album, originally designed by Storm Thorgerson and Hipgnosis in 1978
With last Sunday’s Observer came The Observer Book of Rock and Pop (seems like a lot of publications are giving away nice little booklets right now, ahem ahem). In it, readers were treated to Storm Thorgerson’s views on the role of the album cover designer (including the rather honest self-assessment above)…

UVA and the Light Fantastic

As part of our series of profiles on imagemakers working with light, published in association with Aurea by Philips, Paula Carson interviews UVA. Shown above: A glimpse of UVA’s live show, which they have been performing since 2005.
Matt Clark, Chris Bird and Ash Nehru formed United Visual Artists in 2002. Using bespoke software, LED, projection technologies and traditional lighting they create real-time, immersive, responsive experiences and environments for clients and collaborators in the music and fashion industries, as well as installation art, interiors and music videos.

Knight Opens Heart For 4

As revealed here last week, Channel 4 has commissioned four leading imagemakers to adorn a giant 4 logo outside its headquarters. First up, photographer Nick Knight whose contribution was unveiled today: a
9-step lenticular using images of eleven different bodies.

Douglas Coupland goes viral

In an unusual promotion for Douglas Coupland’s new novel, The Gum Thief, publisher Random House Canada approached production company Crush Toronto to make a series of nine short film clips based on the book. The clips, all with narration by Coupland himself, are posted on YouTube (all nine shown above).

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency