The State of Art Direction

Is this the best art direction in the world? DDB Johannesburg wins the Press Grand Prix at Cannes 08 with its campaign for Energizer
In the April issue of CR, art director Paul Cohen lamented the state of art direction within advertising. According to Cohen, the profession is in decline, under-appreciated by clients as well as agencies, with a basic understanding of art direction’s function in advertising seemingly lost. Cohen’s article got us thinking…

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