The story behind Obama’s digital campaign

The Obama campaign picked up the Titanium Grand Prix at last week’s Cannes Lions advertising festival, and was praised in particular for its integration of digital into a traditional approach. Speaking yesterday at Fallon advertising agency in London, Thomas Gensemer of Blue State Digital, the company behind mybarackobama.com, explained how the website contributed to Obama’s success.

JUNIOR GRAPHIC DESIGNER

Milton Keynes