The ad, cleverly devised to illustrate the idea that “ocean levels are rising faster than ever” – makes use of an awning which, providing it’s sunny, casts a shadow (onto the poster) which rises as the day progresses – thus simulating rising sea levels. Looks great in this time lapse footage – although it is feasible that a passer by might see the poster in the evening and notice the high sea level – only to pass by the next day at lunchtime to find that “sea levels” had, in fact, dropped. Still, it’s clever and we like it.
What's the story?
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town
The Annual 2018
The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.