The ad, cleverly devised to illustrate the idea that “ocean levels are rising faster than ever” – makes use of an awning which, providing it’s sunny, casts a shadow (onto the poster) which rises as the day progresses – thus simulating rising sea levels. Looks great in this time lapse footage – although it is feasible that a passer by might see the poster in the evening and notice the high sea level – only to pass by the next day at lunchtime to find that “sea levels” had, in fact, dropped. Still, it’s clever and we like it.
More from CR
Workers bring reinforcements at a wine-tasting party near Paarl in the Cape, 1984. All images © Ian Berry/Magnum Photos
Magnum photographer Ian Berry took to the lectern last week at the Royal Geographical Society in London, to talk through his photographs of South Africa in the second in the PhotoVoice/Magnum lecture series.
Detail from the cover of A Clockwork Orange by Anthony Burgess.
Cover by David Pelham (1972)
As part of Penguin Books’ 70th anniversary celebrations in 2005, a study day was held at the V&A that brought together distinguished Penguin designers, art directors and typographers John Miles, Romek Marber, Jerry Cinamon, Derek Birdsall, David Pelham and Jim Stoddart. The intention was to examine the changing attitudes to cover design over some five of the seven decades in which Penguin has been the world’s best known and best loved publisher. The talks, and some 250 cover illustrations, have subsequently been turned into a paperback, Penguin by Designers, and we present an exclusive extract from the book here on CRBlog: the full transcript of the talk given by designer David Pelham who started at Penguin in 1968.