The Sun’s bouncy World Cup ad

For those of you who are growing weary of the relentless footie-themed ads, it’s far from over yet. Here’s a rather charming offering though, from The Sun, which offers a spin on the famous karaoke bouncing ball…

For those of you who are growing weary of the relentless footie-themed ads, it’s far from over yet. Here’s a rather charming offering though, from The Sun, which offers a spin on the famous karaoke bouncing ball…

Created by Grey London, the ad features 74 footballers in a non-stop headers chain. Each of the participants is wearing a T-shirt featuring words to I’ll Never Find Another You by The Seekers, which has been re-recorded for the campaign by London band Dexters (200,000 copies of the song are available for free download at thesun.co.uk/dousproud).

As well as showing impressive ball skills, the men and women here become a human karaoke machine, with the usual bouncing ball replaced by a football.

The spot is very on brand for the Sun – ‘honest-to-goodness’ footie fans combined with a rousing football anthem – and lots of fun to watch.

Credits:
Agency: Grey
Deputy ECD: Dave Monk
Creatives: Rob Greaves, Sam Daly
Director: Ed Morris
Production company: Rattling Stick

More from CR

Making Hong Kong’s neon signs

Hong Kong’s museum for visual culture is currently hosting an online exhibition dedicated to the city’s neon signage. NeonSigns.hk is also showing an accompanying documentary on several of the signmakers fighting to making a living in the industry

Joy Batchelor films on show at Canary Wharf Screen

To celebrate 100 years since the birth of animator Joy Batchelor, Art on the Underground is currently screening a series of her films at Canary Wharf station in London. Click through to see some of the films on show…

Speciality-Drinks_logo

Middleweight Designer

Speciality Drinks
Europackaging_logo

Creative Designer

Euro Packaging
Silver-Lining_logo

Project Managers

Silverlining Furniture Limited