The Sun’s bouncy World Cup ad

For those of you who are growing weary of the relentless footie-themed ads, it’s far from over yet. Here’s a rather charming offering though, from The Sun, which offers a spin on the famous karaoke bouncing ball…

For those of you who are growing weary of the relentless footie-themed ads, it’s far from over yet. Here’s a rather charming offering though, from The Sun, which offers a spin on the famous karaoke bouncing ball…

Created by Grey London, the ad features 74 footballers in a non-stop headers chain. Each of the participants is wearing a T-shirt featuring words to I’ll Never Find Another You by The Seekers, which has been re-recorded for the campaign by London band Dexters (200,000 copies of the song are available for free download at thesun.co.uk/dousproud).

As well as showing impressive ball skills, the men and women here become a human karaoke machine, with the usual bouncing ball replaced by a football.

The spot is very on brand for the Sun – ‘honest-to-goodness’ footie fans combined with a rousing football anthem – and lots of fun to watch.

Credits:
Agency: Grey
Deputy ECD: Dave Monk
Creatives: Rob Greaves, Sam Daly
Director: Ed Morris
Production company: Rattling Stick

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