The T-Mobile Flash Mob Returns

Imagine the scene: you’ve just arrived at Heathrow’s Terminal 5 after a long flight, feeling a bit stinky, a bit disorientated. And then you are greeted by this…

Imagine the scene: you’ve just arrived at Heathrow’s Terminal 5 after a long flight, feeling a bit stinky, a bit disorientated. And then you are greeted by this…

Yep, the T-Mobile flash mob is back, back, back! This morning 500 people, dressed as waiting public, taxi drivers, cabin crew, baggage handlers and T-Mobile staff and customers, have been greeting passengers walking through arrivals at Heathrow’s Terminal 5 with a bit of singing and dancing.

Clips from the footage shot so far are shown above (unfortunately the film also includes some brand speech from T-Mobile – sorry folks). The finished ad will break on Friday night at 10.15pm, when a full three-minute version will be aired simultaneously across more than 80 digital and terrestrial commercial TV channels. Agency Saatchi & Saatchi are clearly confident of the ad’s success, and following the huge popularity of its earlier flash mob spots, perhaps it has a right to be. But has the flash mob ad had its day?

UPDATE: Here is the fiinished film…

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