T-Mobile has plugged into the current royal wedding ‘fever’ for its latest online ad…
The spot, by Saatchi & Saatchi in London, features lookalike members of the royal family and envisions an unusual entrance for Wills and Kate on their big day. It is inspired by the spate of wedding dance routines that have appeared on YouTube in the last couple of years, most obviously this one.
The ad, unlike the previous ‘Life’s For Sharing’ spots, will be released solely online.
Agency: Saatchi & Saatchi
Creatives: Paul Silburn, Lovisa Almgren-Falken
Director: Chris Palmer
Production company: Gorgeous