Branding for a life in paradox: The value of serendipity

In the second of their series of articles for CR on Branding for a life in paradox, Coley Porter Bell’s James Ramsden and John Clark look at consumers’ seemingly contradictory demands for both serendipity and predictability and how brands should respond

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week