Branding for a life in paradox: The value of serendipity

In the second of their series of articles for CR on Branding for a life in paradox, Coley Porter Bell’s James Ramsden and John Clark look at consumers’ seemingly contradictory demands for both serendipity and predictability and how brands should respond

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester