WeTransfer positioned itself as the go-to file-sharing tool for creatives with its innovative use of wallpapers, showcasing work by global creatives in place of ads to entertain users waiting for files to download. In January 2018, the brand launched a new editorial platform – WePresent – to showcase the people and stories behind these images.
Designed by WeTransfer’s in-house creative team, in partnership with digital creative studio Cartelle, the site’s modular build allows content teams to create bespoke layouts for each new feature, changing background colours and the presentation of images and video to give each article a distinct look and feel.
The homepage invites exploration: users can click on images in the ‘latest stories’ section to discover features and interviews with artists, or browse a selection of longer reads and staff picks. They can also use the artist A-Z to find specific creatives, or browse articles by genre such as film, art and illustration. The result is a rich and engaging site that continues to surprise and delight, and makes brilliant use of the platform’s wealth of visual content.
Agency: WeTransfer. PR & Communications Coordinator, WeTransfer: Søren Lund Nielsen.