The true story of the Woolmark

Mark Sinclair’s new book, TM: The Untold Stories Behind 29 Classic Logos, reveals the full story behind the creation of the Woolmark logo, shrouded in myth since the mid-1960s

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in print.

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily update of the biggest stories in creativity, as curated by the CR team, delivered direct to your inbox

More from CR

How to make a timeless ad

Simplicity may be central to this ad for The Guide Dogs for the Blind Association but it’s full of visual nuances, turning a good ad into a truly great one, says Paul Belford

Circular issue 18

Each issue of Circular, the Typographic Circle’s members magazine, adopts a different design approach. For its 18th outing Pentagram’s Domenic Lippa and Jeremy Kunze have almost dispensed with imagery altogether

TM: The Untold Stories Behind 29 Classic Logos

New book TM is the result of eighteen months of research to expand our 2011 ‘logos’ issue into a collection of in-depth case studies on 29 of the world’s best examples – from British Steel, Centre Pompidou and ERCO, to the Musée d’Orsay, Pirelli and UPS

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London