As the design and advertising industries become more demanding and dynamic, there’s an increasing amount of Wacom-armed nomad designers wandering in and out of creative agencies’ revolving doors. There are fresh new faces that appear with a puff of smoke on a Monday morning, never to be seen again after the late night Thursday review.
Having recently spent 18 months exploring London’s advertising landscape in a full-time freelance capacity, I have compiled some of my observations that I hope will benefit any designer looking to take on the freelance challenge.
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