Think Tank: the future of advertising 2

What is the future of the ad industry? Leading figures from traditional and digital agencies discuss this and more

[webmatrixvideo import=”webmatrix” type=”youtube” vid=”2JFGo26sBlA” ]Paying for creativity[/webmatrixvideo]

CR editor Patrick Burgoyne chairs the latest in a series of Think Tank panel debates on the future of the creative industries, put together by Adobe and D&AD and held at The Hospital in London.

Leading figures from digital and traditional agencies discuss the future shape of advertising.

In this excerpt, the panel looks at whether there is a workable system for charging for creativity

The panel:

Tim O’Kennedy, D&AD, CEO 
Eric McCashey, Adobe, Creative Solutions
Alex West, Mother, Head of Talent & Partnerships
Paul Cash, Hurricane, CEO
Buster Dover, VCCP, Head of Digital
Simon l’Anson, MadebyMany, Creative Director
Steve Henry, Consultant
Chester Chipperfield, AMP, Head of Digital
William Owen, MadebyMany, Founder & Creative Director

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