Think Tank: the future of advertising 3

What is the future of the ad industry? Leading figures from traditional and digital agencies discuss this and more

[webmatrixvideo import=”webmatrix” type=”youtube” vid=”ske5D07B9gk” ]The potential of digital[/webmatrixvideo]

CR editor Patrick Burgoyne chairs the latest in a series of Think Tank panel debates on the future of the creative industries, put together by Adobe and D&AD and held at The Hospital in London.

Leading figures from digital and traditional agencies discuss the future shape of advertising.

In this excerpt, the panel discusses the creative potential of the digital medium.

The panel:

Tim O’Kennedy, D&AD, CEO 
Eric McCashey, Adobe, Creative Solutions
Alex West, Mother, Head of Talent & Partnerships
Paul Cash, Hurricane, CEO
Buster Dover, VCCP, Head of Digital
Simon l’Anson, MadebyMany, Creative Director
Steve Henry, Consultant
Chester Chipperfield, AMP, Head of Digital
William Owen, MadebyMany, Founder & Creative Director

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