Annual reports have come a long way from the A4 printed tomes of yore. For Home Retail Group’s 2010 review, SAS created a ‘video wall’ using thousands of cardboard boxes
Large public companies have now mostly switched to online for communicating with investors, doing away with the lavish printed annual reports which sustained many a design group in times gone by.
For Home Retail Group, the company behind Argos and Homebase, SAS decided to create a short film to review the group’s performance, which would play out on its website.
The film took three days, 2,128 10cm x 10cm boxes and 10 volunteers to make.
A making-of section on the SAS blog explains more here