Thinking inside the box

Annual reports have come a long way from the A4 printed tomes of yore. For Home Retail Group’s 2010 review, SAS created a ‘video wall’ using thousands of cardboard boxes

Annual reports have come a long way from the A4 printed tomes of yore. For Home Retail Group’s 2010 review, SAS created a ‘video wall’ using thousands of cardboard boxes

Large public companies have now mostly switched to online for communicating with investors, doing away with the lavish printed annual reports which sustained many a design group in times gone by.

For Home Retail Group, the company behind Argos and Homebase, SAS decided to create a short film to review the group’s performance, which would play out on its website.

The film took three days, 2,128 10cm x 10cm boxes and 10 volunteers to make.

 

A making-of section on the SAS blog explains more here

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London

CREATIVE TEAM LEADER

Burnley, Lancashire (GB)