Thinx Inc: Thinx, MENstruation

Honourable Mention: Advertising, Commercials

Thinx is known for its challenging ads, which address the shame that too often surrounds menstruation. In this spot, the brand wanted to portray a world where everyone experienced periods, regardless of sex or gender, to help highlight that there is no shame in such a natural process.

The ad features scenarios many would find relatable, including checking for leaks and telling your partner you’re on your period before sex. At the end of the spot, text appears on screen explaining that if we all experienced periods, we might be less awkward about them.

Thinx Inc:
Chief Brand Officer: Siobhán Lonergan
Brand Director: Hilary Fischer-Groban
Director of Growth Marketing: Daniella Amirian
Thinx Creative Director: Meng Shui
Thinx Brand & Creative Project Manager: Meredith Zingale
Agency: BBDO
VP Creative Directors: Bianca Guimaraes, Peter Alsante
ACD/AD: Jenn Tranbarger
ACD/CW: Jess Rello
CCO, Worldwide: David Lubars
CCO: New York: Greg Hahn
Executive Producers: Angela Narloch, Anthony Curti
Producer: Corie Rosenblatt
Content Operations Director: Yamaris Leon
Music Producer: Julia Millison
Business Manager: Shelly Bloch
Head of Integrated Production: Dave Rolfe
Account Director: Katherine Grib
Account Executive: Olivia Dames
Brand Strategist: Nicole Landesman
Production Company: Biscuit Filmworks
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Heads of Production: Mercedes Allen-Sarria, Rachel Glaub
Director: Rachel McDonald
Line Producer: Maury Strong


Milton Keynes