Virgin Atlantic’s Flying in the Face of Ordinary spot has a nice take on the ‘kids with extraordinary super powers idea’, shot as a faux movie trailer
The ad is from Virgin Atlantic’s long-term agency RKCR/Y&R, written by Pip Bishop and Chris Hodgkiss, and was shot by Antoine Bardou-Jacquet. “Flying in the Face of Ordinary” is apparently to be used by the brand as its new long-term proposition in all communications.
As we’ve come to expect from RKCR/Y&R and Virgin it’s a great, stylish production, with lots of nicely observed gags and a fair bit of flirtation. As well as the trademark hunky older man pilot who looks like he’s stepped straight off the cover of a 1970s knitting pattern. Or the Y-fronts pages of a shopping catalogue…
ECD: Mark Roalfe
Creatives: Pip Bishop and Chris Hodgkiss
Producer: Jody Allison
Production Assistant: Flo Clive
Music Producer: Dan Neale
Production Company: Partizan Ltd
Director: Antoine Bardou – Jacquet
Producer: David Stewart
DOP: Andre Chemetoff/Damian Morisot
Production Designer: Nick Ellis
Editing House: Work Post
Editor: Bill Smedley
Post production: MPC
Lead VFX Supervisor: Rob Walker
Lead 3D Supervisor: JimRadford
Post Production Producer: Julie Evans
Sound Studio: Wave Studios
Sound Engineer: Aaron Reynolds
Composer: Guy Farley
CR in Print
The January issue of Creative Review is all about the Money – well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January’s CR.
But if money’s not your thing, there’s plenty more in the issue: interviews with photographer Alexander James, designer Mirko Borsche and Professor Neville Brody. Plus, Rick Poynor on Anarchy magazine, the influence of the atomic age on comic books, Paul Belford’s art direction column, Daniel Benneworth-Gray’s This Designer’s Life column and Gordon Comstock on the collected memos, letters and assorted writings of legendary adman David Ogilvy.
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