Levi’s has released a stylish new ad as part of its Go Forth campaign, featuring a poetic serenade to how the clothes help you get through the day.
Agency: Wieden + Kennedy Portland
ECDs: Mark Fitzloff, Susan Hoffman
Creative directors: Tyler Whisnand, Eric Baldwin, Don Shelford
Creatives: Erin Swanson, Jimm Lasser, Monica Nelson
Production company: Park Pictures
Director: Lance Acord
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CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.
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