This is not a fashion shoot

The new issue of PORT magazine landed on our desks today (guest edited by Daniel Day-Lewis, no less) and while having a somewhat quick initial perusal of its pages, an unusual fashion story shot by Joss McKinley caught our eye…

The new issue of PORT magazine landed on our desks today (guest edited by Daniel Day-Lewis, no less) and while having a somewhat quick initial perusal of its pages, an unusual fashion story shot by Joss McKinley caught our eye…

Usually, of course, a fashion feature works thus: the fashion editor will oversee a shoot in which models sport his or her selection of clothing and accessories from the current or coming season. Or the selection of items is gathered in a good ol’ grid on a page or spread.

However, in this issue of PORT a series of ten images – shot by McKinley and art directed by the magazine’s fashion editor Alex Petsetakis – presents various Spring/Summer 2013 items in a distinctly surreal fashion.

Shown over five double page spreads, the story, entitled This Is Not A Pipe, features items including Prada sandals, Armani shoes, a Dunhill chesspiece and a Brooks bike saddle – which all find themselves artfully arranged in still lives on a table’s edge in the company of objects such as eggshells, glass eyes, marbles and even cutlery.

Unsurprsingly art director Petsetakis cites the work of Magritte and Dali as inspiration for the shoot but also suggests that “motifs and symbolism from in films” were an influence.



“We decided to have fresh eyes interpreting products from the SS13 collections,” Petsetakis told us, “feasting on Giorgio Armani laces in ode to Chaplin’s performance in The Gold Rush, to nesting birds eggs in a floral printed shirt and blazer from Bottega Veneta, and shooting bananas as guns. We wanted to play on the viewer’s perception and interpretation of these portraits, plus create something a little absurd and comical.”

The new issue of PORT is out now. More info at

See more of McKinley’s work at

CR in print
The March issue of CR magazine celebrates 150 years of the London Underground. In it we introduce a new book by Mark Ovenden, which is the first study of all aspects of the tube’s design evolution; we ask Harry Beck authority, Ken Garland, what he makes of a new tube map concept by Mark Noad; we investigate the enduring appeal of Edward Johnston’s eponymous typeface; Michael Evamy reports on the design story of world-famous roundel; we look at the London Transport Museum’s new exhibition of 150 key posters from its archive; we explore the rich history of platform art, and also the Underground’s communications and advertising, past and present. Plus, we talk to London Transport Museum’s head of trading about TfL’s approach to brand licensing and merchandising. In Crit, Rick Poynor reviews Branding Terror, a book about terrorist logos, while Paul Belford looks at how a 1980 ad managed to do away with everything bar a product demo. Finally, Daniel Benneworth-Grey reflects on the merits on working home alone. Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

More from CR

OFFSET 2013: more speakers announced

If you’re thinking of booking a ticket to attend Dublin’s OFFSET festival next month to hear speakers such as Bob Gill, Sarah Illenberger, Kate Moross, and Vaughan Oliver, then you’ve only got until midnight tomorrow (Friday) to take advantage of their ‘early bird’ ticket prices…

BMB create Vine-powered music video

Ad agency Beattie McGuinness Bungay has created a continuously evolving Vine-powered music video for Welsh band Masters in France’s track Flexin’

Dance pony, dance

Wieden + Kennedy’s London office has conjured up a dancing, moonwalking Shetland pony to demonstrate that mobile network Three understand that “silly stuff” is important to its users…

Made Thought rebrands Colorplan

Even in these digital days, a beautifully produced paper promo can still make even the hardest-hearted designer drool. Expect Pavlovian reactions across design studios throughout the UK at Made Thought’s work for GF Smith favourite Colorplan paper, which includes a new logo and Colour Book paper sampler

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency