This Is Studio animates fishy findings for Greenpeace

Greenpeace commissioned This Is Studio to create an animation that would reveal the findings of its recent investigation into the practices of the National Federation of Fishermen’s Organisations…

Greenpeace commissioned This Is Studio to create an animation that would reveal the findings of its recent investigation into the practices of the National Federation of Fishermen’s Organisations

The resultant film, created in a style reminiscent of British illustrator Peggy Wickham’s paper-cut seaside scenes published as litho prints by the Medici Society in the 1950s, illustrates various ways in which, according to Greenpeace, the NFFO fails to represent the views or concerns of many of the UK’s independent fishermen.

Instead, the film suggests that the NFFO, one of the most influential fishing industry bodies in the UK, can be seen as a kind of “cosy club dominated by giant fishing businesses, some of which have been convicted for illegal fishing on an epic scale.”

GREENPEACE from THIS IS Studio on Vimeo.

“Building a compelling narrative from Greenpeace’s research, we developed a script with Leo Murray which was then voiced by Alastair McGowan,” says This Is Studio’s Barney Beech. “This short film was produced in-house and co-directed with animator Bill Porter.”

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