This Year’s D&AD Score: Advertising 47 Graphics 7

It looks like being another year in which graphic design will be totally overshadowed by advertising at the D&AD Awards. The nominations, announced today, include just 11 in the Graphic Design category, and four of those are actually for ads – the Peeterman Artois campaign from Lowe London.

It looks like being another year in which graphic design will be totally overshadowed by advertising at the D&AD Awards. The nominations, announced today, include just 11 in the Graphic Design category, and four of those are actually for ads – the Peeterman Artois campaign from Lowe London.

peeterman

The lucky seven to make it through include two projects from Austria’s Sigi Mayer – the annual report for Anton Riepl meats (a nominee from last year) and Los/Go!. Unusually for D&AD, two record sleeve projects make it – Big Active’s do-it-yourself packaging for Beck’s The Information album

beck

and Non-Format’s LoAF CD series.

loaf

Also chosen are the signage and information graphics for Japanese gallery Fukutake House by Flame (also nominated in typography).

fuk

GRP’s Be Books for NHS Glasgow are also chosen.

nhs

The Magazine and Newspaper Design category yields just one nomination, for Julian Opie’s lenticular cover of Draft 004, the quarterly visual arts magazine.

draft

Phaidon’s pocket version of the Story of Art is also nominated, for book design.

Packaging features nominations for 420 Spring Water by The Wilderness in New Zealand

420

plus promotional packs for Fuji TV from Hakuhodo in Japan and, err, that’s it.

Perhaps one of the most surprising omissions this year is that of Apple. For so long a feature, not just in the product design nominations but in Silvers and even Gold as well, the boys from Cupertino come away this year completely empty-handed, despite producing some of the most talked-about packaging of the year.

The nominations in advertising, as has been the case for several years now, are more predictable, and plentiful. There are 14 nominations in TV & Cinema Advertising alone, topped by eight for TBWAChiatDay New York for its Skittles and Combos spots.

Sony Paint from Fallon and Carslberg’s Old Lions from Saatchi & Saatchi also feature.

TV & Cinema Crafts throws up 15 nominations, including two for Honda Choir from Wieden + Kennedy.

In print there are 14 nominations (including those in illustration and art direction), plus, of course, the four for Peetermans in Graphic Design. So that’s 47 nominations for advertising work before we even get to online, which has 15, including AKQA’s Yell.com campaign and four nominations for Glue London but, curiously, nothing for Goodby Silverstein anywhere, despite the San Francisco agency being cited by many as the top exponent of digital advertising in the world, certainly among established “traditional” agencies. There are also 16 viral nominations.

Some of the most interesting work comes in the 3D sector, including United Visual Artists’ Volume installation for the V&A and the Freitag Zurich store which is constructed from old shipping containers.

freitag

Thomas Heatherwick’s flagship store for Longchamp is also stunning, boasting a ribbon-like, 55 tonne steel stair-landscape which runs through the building.

heather

GBH’s skyscraper city made from strip lights for Flos makes it in the Branded Environment category.

flos

But, in the graphic design community at least, the talk will again be of the awards being dominated by advertising. Whether the ad judges are naturally more generous, or the entries of a higher quality, is open to debate. But for an organisation that seeks to unite design and advertising on an equal footing, it’s a pretty imbalanced set of results.

The full list of nominations is as follows:

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