Rather than settle on one singular shape or object that could communicate the beauty and diversity of the gardens, Thomas Matthews took inspiration both from the flora and fauna in the gardens and also, they tell us, from “Singaporean culture and the eastern craft of paper-cutting and the paintings of Rousseau” to create an intricate and organic brand pattern.
Shown above is just a crop of the brand pattern as it’s considerably larger – which allows it to be cropped, abstracted and implemented in slightly different ways across all communication channels, and to be used extensively throughout the garden wayfinding system and on merchandising. For example, it’s been lasercut into back-lit signage, used as filigree patterns in shelters around the gardens and printed as textile deisgns for scarves, tote bags and other products.
The studio has also created a bespoke typeface in two distinct styles for the project. One is a highly legible geometric, rounded sans, and the other is a more expressive version with swashes and flourishes featuring on certain letterforms.
See more at gardensbythebay.com.sg/en.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
Students, grads, young professionals: if you buy one issue of CR this year, make sure it’s this one. The September print issue of CR is our annual graduates special. In it, we have teamed four recent graduates with professional practitioners in their chosen field who offer invaluable advice on how to get started in their profession. APFEL meet graphics graduate Arthur Carey, BETC London ECD Neil Dawson meets Sophia Ray, illustrator Matthew ‘The Horse’ Hodson offers sage advice to Sam Tomlins and photographer Jenny van Sommers meets Megan Helyer. In addition, our September issue also features Google Creative Lab, Unit Editions’ new book on Herb Lubalin, Michael Evamy on place branding, Jeremy Leslie on new bilingual magzine Figure and Gordon Comstock on the importance of failure.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.