Thoughts on why Nike’s Nothing Beats a Londoner has created such a buzz

Pushing 3 million YouTube views already, Wieden + Kennedy’s high-energy, cameo-tastic, attitude-dripping, racist-triggering, celebration of the struggles of young London has captured the imagination of its intended audience and garnered near-universal praise. Why?

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester