We explore what the rise of TikTok means for brands, and how the hit mobile app has inspired a whole new approach to short-form video.
In the fifth part of our partner content series, which will explore the enhanced creative capabilities available within the TikTok app, we look at how Creators are harnessing the power of its toolbox and why brands don’t need to be editing experts to get involved – and go viral
In the latest in our partner content series, produced in partnership with TikTok for Business, we explore how TikTok’s music libraries and audio editing tools are helping take creation to a whole new level
In the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today
TikTok has become the go-to destination for people looking for fun, entertaining and inspiring short-form videos. But how can advertisers make the most of the app? In the second instalment of our partnership series, we explore how brands from Balenciaga to Mercedes-Benz and Converse are using TikTok to drive engagement, raise awareness and reach new audiences, and offer some advice for those who are new to the platform
We speak to an illustrator, a filmmaker and a lettering artist who are making waves on TikTok about what it offers creatively that its competitors don’t already, and their advice for other creatives thinking about getting on the app
It was the most downloaded iOS app of 2018, and it’s growing rapidly as more and more people get hooked on its winning formula of music and shortform video. CR investigates whether brands should get ready to jump on the TikTok bandwagon