To coincide with the back-to-school period, Tipp-Ex, has just lauched a YouTube campaign which allows users to interact with a film that features a hunter camped out in the woods and an amusingly unrealistic bear…
The film – created by Parisian agency Buzzman – starts like any YouTube film – but just as the hunter character is about to shoot the bear which is snuffling around by his campsite, users get to choose whether or not he does, in fact, shoot the bear.
From here on in (well, after a rather nifty bit where the hunter interacts with the Tipp-Ex banner to the right of the film) the film is interactive in a way that is reminiscent of Burger King’s hugely impressive Subservient Chicken campaign from 2004. Viewers can type in almost any request into the blank in this sentence: A hunter ______ a bear.
Simply type in something in the blank and watch the results. Here are some stills from some of the stuff we typed in
Have a go (simply play the film below to get started) – but be warned it’s hugely addictive. And definitely make “cuddles” your first command: