Tipping “Pot”

New from AKQA and director Dom Bridges is this excellent spoof of the most expensive ad ever created – Guinness’ Tipping Point. In the remake, lighters, fags, phones, cones, wheelie bins and fridges all contribute to the domino rally, resulting in, no, not a pint of the black stuff, but a warming Pot Noodle. While the action has moved from rural Argentina to two housing estates in Kilburn and Gospel Oak, north London, the self-satisfaction (and no doubt, budget) of the original has also been well and truly left behind. And yes, as with all the cast, the dialogue at the end is that of a “real” person, not an actor. Oh dear Matthew…

New from AKQA and director Dom Bridges is this excellent spoof of the most expensive ad ever created – Guinness’ Tipping Point. In the remake, lighters, fags, phones, cones, wheelie bins and fridges all contribute to the domino rally, resulting in, no, not a pint of the black stuff, but a warming Pot Noodle. While the action has moved from rural Argentina to two housing estates in Kilburn and Gospel Oak, north London, the self-satisfaction (and no doubt, budget) of the original has also been well and truly left behind. And yes, as with all the cast, the dialogue at the end is that of a “real” person, not an actor. Oh dear Matthew…

Agency: AKQA
Executive Creative Director: James Hilton
Writer: Colin Byrne
Account Director: Rowena Minhas
Agency Producer: Emily Bull
Production co.: Mustard
Director: Dom Bridges
Producer: Lucy Hayes
Edit: Cut and Run
Editor: Nathan Perry Greene
Post Production: Smoke and Mirrors
Telecine: Smoke and Mirrors
Media agency: Cake

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000