Tipping “Pot”

New from AKQA and director Dom Bridges is this excellent spoof of the most expensive ad ever created – Guinness’ Tipping Point. In the remake, lighters, fags, phones, cones, wheelie bins and fridges all contribute to the domino rally, resulting in, no, not a pint of the black stuff, but a warming Pot Noodle. While the action has moved from rural Argentina to two housing estates in Kilburn and Gospel Oak, north London, the self-satisfaction (and no doubt, budget) of the original has also been well and truly left behind. And yes, as with all the cast, the dialogue at the end is that of a “real” person, not an actor. Oh dear Matthew…

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in print.

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily email of inspiration and insight from the creative industries, curated by the CR editorial team

The Photography Annual 2017

Creative Review’s Photography Annual seeks to
celebrate great images – those who take them
and those who commission them. View all the
winning work in our current print issue

Buy the issue


Vauxhall, London


London, England