To hell and back

On April 17, the Cathedral Church of Saint John the Divine in New York hosted its annual Maundy Thursday evening where guest readers take on passages from Dante’s Inferno. Pentagram’s Michael Bierut created the poster for the event

On April 17, the Cathedral Church of Saint John the Divine in New York hosted its annual Maundy Thursday evening where guest readers take on passages from Dante’s Inferno. Pentagram‘s Michael Bierut created the poster for the event…

The New York studio has worked with the Cathedral since 1999, when it designed a new identity for the church, working up a new version ten years later (shown below – more on that work here).

In 2009 an updated ‘identifier’ paired a drawing of the Cathedral’s rose window with the name set in Franklin Gothic

The cathedral’s annual Maundy Thursday literary event involves numerous guests reading from the Inferno section of The Divine Comedy.

For the poster, Bierut used the custom font Divine, a redrawn version of Frederic Goudy’s 1928 Blackletter (which was based on the original Gutenberg Bible). Fast Co.Design has an interview with Bierut about the project.

Project Team: Michael Bierut, partner-in-charge and designer; Katie Barcelona, designer. See pentagram.com.

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