To infinity… and beyond

Universal Everything showed that big data can be beautiful in a new “endless landscape” experience it created for Microsoft from custom mirrors and LED screens. The Infinity Room was installed for three days in a building in San Francisco’s financial district

Universal Everything showed that big data can be beautiful in a new “endless landscape” experience it created for Microsoft from custom mirrors and LED screens. The Infinity Room was installed for three days in a building in San Francisco’s financial district…

“Designed in code and running in real-time, the experience tells the story of the world around us through the medium of a simple US quarter,” explain Universal Everything, who worked on the project with data journalist Simon Rogers and the Roundhouse agency in Portland.

According to the accompanying video, a sequence of pixel-like lights and LED animations told the story of the famous American coin, which the US mint has produced 4.9bn of since 2011.

The brief financial history lesson is made more visually interesting through the choreographed animation and illustrations; the point being that Microsoft’s analytical tools can enable people to make efficient – and in this case highly creative – use of data.

The project was installed at 3 Embarcadero Center in San Francisco.

Creative Director: Matt Pyke
Design and Code: Mike Tucker
Producer: Greg Povey
Sound design: Simon Pyke
Additional: Chris Perry, Renaud Futterer

Roundhouse:
Executive Creative Director: Joe Sundby
Art Director Kyle Everett
Writers: Andrew McMurchie/Simon Rogers
Executive producer: Matthew Moss
Project Director: Tod Visdal,
Producer: Lauren Lindstrom

Production: Axiom
Audio Visual: Spitball

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