Toiletpaper Run As Slow As You Can

Toiletpaper’s surreal brand of imagemaking heads to Mumbai

Maurizio Cattelan and Pierpaolo Ferrari’s immersive new exhibition at the Nita Mukesh Ambani Cultural Centre marks the duo’s biggest show to date

Known for its seductively surreal imagery, Toiletpaper is a magazine and creative studio founded by Maurizio Cattelan and Pierpaolo Ferrari in 2010.

With a practice that spans ad campaigns, publishing projects and product design, the duo have brought us everything from sexy-but-weird calendars, outlandish printed pyjamas, and even pimped up San Pellegrino cans.

Curated by Mafalda Millies and Roya Sachs, Run As Slow As You Can is the duo’s new exhibition at Nita Mukesh Ambani Cultural Centre in Mumbai, marking their largest show to date. As the title suggests, the exhibition is designed to be both disorienting and seemingly nonsensical – asking, in an overdosed contemporary society, how slowly can you run?

Divided into four chapters, it challenges how people engage in an increasingly virtual world where we are constantly bombarded with visual stimuli. It uses photography, design and architecture as tools to question the homes we inhabit, the objects we own, and the people that surround us.

The first chapter features a photomontage maze, while the second chapter uses an optical illusion of a digital meta skyscape to warp the audience’s perception of space and time.

The final two sections subvert the idea of the ‘perfect home’ with no roof and household utilities with no function, and use a Lynchian monochromatic space to highlight objects, images and works from the studio’s headquarters in Milan.

Run As Slow As You Can is at Nita Mukesh Ambani Cultural Centre until October 22;