Tom Hingston Studio’s Don’t Think DVD packaging

Today sees the DVD release of Don’t Think, Adam Smith’s highly praised film of a 2011 Chemical Brothers concert at Fuji Rock in Japan. Tom Hingston Studio designed the release’s cover artwork using a doctored NY street sign…

Today sees the DVD release of Don’t Think, Adam Smith’s highly praised film of a 2011 Chemical Brothers concert at Fuji Rock in Japan. Tom Hingston Studio designed the release’s cover artwork using a doctored NY street sign…

The Don’t Think DVD is available in two different format casebound packages (and also as a Blu-Ray release) and each contains a DVD of Adam Smith’s Don’t Think film documentary of the Chemical Brothers set at Japan’s Fuji Rock Festival in 2011, plus a CD of the live audio tracks. The book-like packages contain imagery from the film – which was shot using 20 cameras – though the limited edition 10″ book format (cover shown above) contains exclusive imagery not available in the other formats.

The packaging is, Tom Hingston tells us, a collaboration between Don’t Think director Adam Smith, Marcus Lyall and his design studio. Here are some spreads from the 10″ limited edition casebound book version, in which the discs are housed in the hardback front and back covers:

“The Don’t Think film is an exhilarating, dynamic and explosive journey that really places the viewer at the heart of the experience – so we were keen to capture some of this energy within the package itself,” Tom Hingston tells us of the approach to the packaging design. “Opting for a larger casebound format allowed us to feature the the imagery at a bigger scale and by mixing shots of the actual show alongside portraiture of fans it re-enforces a more intimate snapshot of the concert. Double page spreads are combined with gatefolds to bring the imagery to life and convey the visual journey the viewer is taken on.”

“For the cover itself we customised an an actual New York street sign [shown, above] to read DON’T THINK [instead of DON’T WALK] which was then shot as a mixture of stills and film to give us a resulting image that has movement and vibrational qualities which echo the pace and energy of the film,” explains Hingston.

Here are some shots of the casebound book release:

Don’t Think is out today on DVD. For more information visit dontthinkmovie.com

CR subscribers can read Eliza’s write up of Don’t Think here

 

 

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