Tomato directs new MSN film

Tomato has directed a new 60 second film through agency Beattie McGuinness Bungay, designed to relaunch MSN as an up to the minute provider of news and entertainment online resource…

Tomato has directed a new 60 second film through agency Beattie McGuinness Bungay, designed to relaunch MSN as an up to the minute provider of news and entertainment online resource…

“We developed a concept for the agency based on their script which was about a inventing a new graphic world of objects that are animated in odd ways,” explains Tomato’s Michael Horsham of the film, called The Best of Now. “This meant we could play with CGI, particles lighting and animation for about 56 seconds of the piece.”

The film, made entirely in 3D and complied in Flame at Time Based Arts in London, was produced in collaboration with Traffic Concept and Film, and is set to launch on various on-demand channels next week.

 

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