“We developed a concept for the agency based on their script which was about a inventing a new graphic world of objects that are animated in odd ways,” explains Tomato’s Michael Horsham of the film, called The Best of Now. “This meant we could play with CGI, particles lighting and animation for about 56 seconds of the piece.”
The film, made entirely in 3D and complied in Flame at Time Based Arts in London, was produced in collaboration with Traffic Concept and Film, and is set to launch on various on-demand channels next week.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The June issue of Creative Review features an interview with the editors of new book Pretty Ugly: Visual Rebellion in Graphic Design. Plus a profile on multi-award-winning director Johnny Kelly, a look at the latest techniques in movie marketing, the mission to cross CGI’s Uncanny Valley, a review of the Barbican’s Bauhaus show, logos by artists and much more. Plus, in Monograph this month, we look behind the scenes at the making of an amazing installation for Guinness, carved from solid wood.
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