These ads are well-crafted and respectfully made but this is advertising with a simple (and some might say manipulative) intention – the spots aim to give us a warm glow by making us feel nostalgic for our youth, and the brands hope that this cheerful feeling will then extend to them.
And it works, to an extent, though the more brands that attempt this style of ad, the less effective it will become. Will this one receive the love of the two Christmas ads, for example? I’m not so sure.
CCO: Ben Priest
ECDs: Rick Brim, Ben Tollett
Creatives: Jonathan John, David Mackersey
Production company: Outsider
Directors: Dom and Nic
Post: The Mill