Peter Saville and and Howard Wakefield of design studio ParrisWakefield have collaborated on the artwork of a new compilation of music by Joy Division and New Order called TOTAL, due for release on June 6 from Rhino…
Endeavouring to capture the essence of both Joy Division and New Order, Wakefield tells us that the Helvetica Heavy Italic used on the cover of New Order’s Technique album, perfectly conveyed the band’s graphic look, and also that, typographically speaking, Joy Division was predominantly uppercase. So for the cover of this new compilation, the two were merged and the word TOTAL was set in italicised upper case Helvetica Heavy.
Originally the word TOTAL, as below, was set to appear as large as possible so it fitted on the front cover. However the band decided there was too much white space.
“The ‘O’ was the sexiest letter,” says Wakefield, “with the overlapping letter-forms alluding to the sleeve of New Order’s Technique album and also to the band’s 1989 single, Run 2. Funnily enough ‘O’ is also the only letter to appear in New Order, Joy Division and TOTAL.” Wakefield decided to zoom in the ‘O’ and let the other letters wrap around the fold out CD insert. The letters also appear to wrap around from the back cover and the jewel case spine too:
Art direction: Peter Saville. Design: Howard Wakefield. TOTAL will be released on June 6. See rhino.co.uk
UPDATE: Since posting this piece, Peter Saville commented on the above sleeve in The Observer: “I realised this was a record that would be sold in supermarkets and advertised on television. So the cover has a ‘pile it high, sell it cheap’ aesthetic. As you open it out, it says ‘Total’, but folded up you just see the ‘O’s. It says, ‘From Joy Division to New Order’. I couldn’t bear the words ‘Best of’. It’s a long way from the independent record shop to Tesco, almost 33 years. At Factory, I had a freedom that was unprecedented in communications design. We lived out an ideal, without business calling the shots. It was a phenomenon”