Tour de Moon festival: Talk to the Moon digital experience

Category: Interactive Film & Virtual, Augmented or Mixed Reality; Entrant: WeTransfer

WeTransfer’s Talk to the Moon digital experience let users hold a conversation with AI persona Luna, described by the file-transfer service as a “curious, gender-nonconforming entity who is freely available to answer questions about life, the universe and everything in-between”.

The project was part of Nelly Ben Hayoun-Stépanian’s Tour de Moon arts festival – a four-day, three-city event that used parades, performances, workshops, talks and installations to prompt young people to “use radical imagination to create alternative futures”.

Sound effects and ambient sounds accompanied the AI experience, with Luna introduced via an introductory story that gave context to who they were. The AI’s emotional state was designed to change depending on the conversation, which was expressed via colour and moving image, with Luna shown as a halftone moon that changed and reacted while speaking. According to WeTransfer, the experience was intended to live somewhere between a visit to the therapist and an interactive zine.

Tour de Moon: Talk To The Moon
Category: Interactive Film & Virtual, Augmented or Mixed Reality
Entrant: WeTransfer
Company: WeTransfer
Chief Creative & Sustainability Officer: Damian Bradfield
Executive Creative Director: Nessim Higson
Studio Director: Lily Darby
Design & Direction: Robbie Kerr
Design: Fin O’Neill
Lead Developer, Front End: Giulian Drimba
Producer: Aya Hayashida
Copywriter: Christian Manasci
Lead Developer, Back End: Leonidas Diamantis
Developer, Front End: Nicolas Garnier
Head of Communications: Annematt Ruseler
Senior Brand Communications Manager: Leonora Chance
Senior Social Media Strategist: Sierra Winrow
Social Media Community Manager: Michael Avishay
Company: Heyday
Creator: Tea Uglow
Co-Creator & Producer: Beth Shulman
Lead Developer, Luna AI: Rupert Parry
Lead Writer, Luna: Georgia Lewis Anderson
Writer, Luna: Lucy Draper
Voice of Luna: Grac Franki
Producer: Megan Broberg
Recording Studio: Mighty Sound
Company: Flying Object
Digital Lead, Tour de Moon: Tom Pursey
Project Manager: Jennifer Tomkins
Tour de Moon Festival Director: Nelly Ben Hayoun-Stépanian
Special Thanks: Pangram Pangram Foundry for use of Gosha Sans