Towards Creative Activism

This the first page of the April issue of Creative Review. This month, the magazine has no cover. Instead, the biodegradable bag that the magazine is sent out in also fulfils that role, thus saving 8700 sheets of paper
April’s Creative Review is a special issue devoted to sustainability. For it, we asked Sarah Rich, editor of worldchanging.com, to explain how our readers can help genuinely green businesses to thrive.
Conscious consumers in the modern marketplace rarely face an either/or proposition. Gone are the days of choosing between pleasure and principle. Gone is the sacrifice of flavour, colour and style in the name of environmental responsibility. With the likely exception of toilet paper (which it seems still cannot be made both recycled and soft), many of our everyday items can now be found in a luxurious shade of green. Savvy advocates of sustainability know that business is not the enemy of the good…

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