Toyota Backseat Driver

With the summer holidays approaching and long drives ahead parents may like to check out a new app from Toyota in which, thanks to GPS, kids in the backseat can drive along with what’s happening up front

With the summer holidays approaching and long drives ahead parents may like to check out a new app from Toyota in which, thanks to GPS, kids in the backseat can drive along with what’s happening up front

The app is the first product from ToyToyota, a new division of the car maker. The Backseat Driver has to follow the path of the real car picking up points along the way. This demo video explains all

All very cute, although we might suggest equipping junior with a pair of headphones to prevent parents being driven insane by the soundtrack after the first half mile.

Backseat Driver is the first piece of work from Party, a new agency set up by some of Japan’s leading creative lights including Morihiro Harano of Drill, Masashi Kawamura who created the Sour Mirror music video and Naoki Ito who worked on the Nike Music Shoe project among others.

We will be profiling Party in the September issue of CR.

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