Toyota iQ print campaign, Saatchi & Saatchi London

French design and directing collective Pleix has created this series of print ads for the launch of the new Toyota iQ, which is a competitor to the Smart Car

The car contains various pieces of ingenious technology that make it possible for it to carry 3–4 people in a very small car. It is these features that are showcased in the campaign, with Pleix using a mixture of photography and cg to charmingly bring them to life visually. Pleix has been directing commercials through Blinkink for the last five years, however this is the collective’s first project for Blinkart, the print and installation division of the production company.

Agency: Saatchi & Saatchi London. Creatives: Jonathan Santana, Xander Smith. 3D illustration and post-production: Pleix. Production company: Blinkart


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