Tramlines is a free, ticketless music festival in Sheffield that boasts seven outdoor stages, 70 venues and a line up of more than 650 performers. Now in its third year, the festival has a brand new identity, typeface and marketing campaign courtesy of Sheffield-based design studio Peter & Paul…

“We were appointed in an effort to raise the quality and effectiveness of the design and marketing,” explains Peter & Paul’s Peter Donohoe, who has also been appointed as the festival’s creative director.

“We’ve designed a new identity and typeface, advertising and marketing campaign,” Donohoe continues, “including a free daily festival newspaper, website, idents and motion graphics, merchandise and a city-wide poster campaign that features 65 individual photographs of Sheffielders young to old, punters to performers and includes a few of the city’s most famous sons, such as Jarvis Cocker.”

For more info about Tramlines festival, visit tramlines.org.uk