Transmission Roundhouse is an online platform for the next generation of creatives and culture makers. With more than 50 presenters and producers aged 18-25, the platform offers a place for young people to come together to create, explore and influence. Only was commissioned to create a brand identity to capture the full spectrum of underserved youth cultures represented by the emerging station.
Working closely with the Roundhouse team, the studio identified a passion for niche content as the founding principle of the station’s output. With the identity, they therefore worked to position the station as the home of experimental youth content. A unifying brand idea – ‘cut through the noise’ – captured the radical and progressive spirit of the station.
The Transmission Roundhouse monogram is bold, simple and direct. Originally inspired by the movement of dynamic equaliser bars, the logo hints at broadcast and transmission. The unique form is deployed confidently across applications and lays a foundation for the wider identity.
Creative Director: Matthew Tweddle
Strategy Director: Daniel Tweddle
Designers: Antony Hart, Daniel Reed, Kyriakos Kokkinos, Tom Robinson